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One of the lessons I learned in my 30+ years of clinic work is that it’s much cheaper to keep good clients than constantly be looking for new ones. The fancy term for that is client retention. It’s the opposite of churn - losing clients.I always had lots of client referrals, but found you still have to do paid marketing. It can might be Google ads, Facebook or Instagram posts and paid ads, etc. You have to get your message out there. But these can get expensive quickly. The average click for …

I’m betting that you, like me, noticed lots of rising prices. Everything seems to be going up. Well, this is good news because EstheticsNW is holding the line for our waxing strip prices. They are currently still at the 2019 level!That means lots of savings for you. How much? Check our Comparison Chart below:Single packs, bulk orders and rolls are all offered at great savings for you. When gathering this information, I noticed everyone sells different sizes making comparisons confusing. So …

We are all dealing with so much mental stress due to the pandemic and now we have the holiday season stacked on top of it. Gees, who needed that?  I thought momentarily about canceling the holidays... nah, can't do that. Second best, here are some coping tips from The California branch of NAMI, (National Alliance on Mental Illness.) The longer this pandemic drags on, the more it affects our mindset. The good news, there are lots of little things we can do to help it.  Try so …

The organization Mindful.org shares great tips to enhance mental wellness.  One that  makes a huge difference inour lives, physical and mental health is practicing gratitude.  This is a curated version of what they share. As Jon Kabat-Zinn says, “The little things? The little moments? They aren’t little.” Saying thank you, holding the door for someone, these little moments can change the tone of your whole day.One of the most powerful ways to rewire your brain for more j …

We use Google to find answers daily on our phones. What time’s my next appointment? Where’s the nearest gas? What’s playing at the theater? What do I need to know about waxing? Behind the scenes, Search Engines like Google look for answers. They find answers in Search Engine Optimized pages, (SEO), and provide results on the search page. So the very short answer is right there. If you are in business and you want people to find and use your business, you need SEO implemented on your websit …