ENW 13 Month Promotional Calendar
EstheticsNW.Com 13-Month Promotional Calendar
It’s about appreciating and valuing your customers and letting them know it. It’s not always offering a discounted service….that trains them to wait for a sale.
January – Girl Time! Bring a friend and save.
- Debut a Loyalty Club Program – clients sign up for a quarter, six-months or a year of service and get bonuses. (Prepayment is the access to bonuses.)
February - In the Pink – Get your skin glow on with a mini-peel series
- A series of 4-6 mini-peels depending on the product you use and manufacturer guidelines. Remember no face-waxing the day of a peel.
March – Get ready for spring! Start now for smooth hair-free skin to bare on spring break.
- Sign up for a series of waxes to optimize smooth hair-free skin. Bonus could be a home-care scrub/lotion to make your work easier. (They should prepay to get their bonus.)
April – Luscious Lovely Lips – Free SPF for lips Go Green efforts
- If you offer permanent cosmetics – this is a good time to get spring lip color started.
- Or… offer lip conditioning treatments as an add-on to a facial treatment. (cleanse, exfoliate, mask, SPF)
- Go green – let them know how you’re helping the planet.
May - Let’s connect – spring benefit event Promote SPF products
- Host an event to benefit a local non-profit
- Start promoting SPF for everyone!
June - Make your summer no-fuss – eyeliner promotion (Free mascara)
- Offer a free gift with eyeliner, lash lift or other lash services
July – Safe sun tips! Purse size SPF with procedure
- Trial sizes/samples of SPF are always appreciated during travel months
August – Family friendly opportunity… network something for kids to do while Mom gets gorgeous
- Consider a mini-mani or other simple service
- If you have the location and staff, offer a walk in the park or something of the ilk. Be sure Mom signs a participation agreement.
September – Skin rescue month – repair summer damage – mini-treatment series
- Mini-treatments are becoming popular just because people are so busy. Offer a mini-series of 4 treatments to get summer skin back in shape.
October - Breast Cancer Awareness Month Educational event Gift for survivors
- Host an event focusing on breast cancer awareness or a demo and presentation for your local cancer support organization.
- Invite those undergoing chemotherapy to come in for a gentle, relaxing, feel-good facial. No harsh exfoliation, extraction. Just gentle, calming, hydrating. Let them forget they have cancer for an hour. Just be treated “normal.”
November – Be a good neighbor benefit
- Donate & save. (credit for donation to your local food drive)
December – Be a Giver and help them focus on the beauty of sharing this season
- Help a family or gifts for kids
January – Let’s get together
- Brow re-enhancement (bonus gift with procedure)
- Or – bring a friend and you each get XYZ – could be a discount or a small gift that you can obtain at wholesale. Look for high mark-up value to enhance your offer.
11 Other ways to say I’m thinking of you or I appreciate you…
- Birthday cards – (not an email)
- Happy Anniversary email
- Surprise bonuses – something a little extra today, just because
- Looking forward to seeing you – appointment reminder emails.
- Cultivate super fans – recognize your best fans, those who post and comment on social media or share you with their friends. – Reward sharers with a thank you.
- Educate in person and online about your uniqueness that enhances the value they receive
- Personalize, personalize, personalize!!!!
- Look for ways to make their experience with you easier. Easier to schedule, easy to access you, easy to check-out and re-schedule.
- Inspire them with ideas that help them see the big picture… a series over a solo treatment, products that work together to maximize benefits. They may be so busy they didn’t think of that.
- Have a dish of candy at reception or in the waiting area…it is seldom ignored. Go for individually wrapped pieces to keep everyone safe and healthy.
- Offer spa water – filtered water with slices of fruit for infusing.